Perry Tse's portfolio Page

TSL Year of the Dragon

illustration / product design

In the beginning of 2023, I joined TSL Jewellery as a Graphic Designer, where my first project was to host the Year of the Dragon campaign. Initially tasked with character conceptual design and illustration, my role quickly expanded to covering product line planning, jewellery designing, 3D modelling, and prototyping - often operating independently.

While I acknowledge there's always room for growth, particularly given my limited prior experience in product and jewellery design, the results were incredibly rewarding considering the demanding schedule and resource constraints. And it is a truly unique feeling to produce a piece of your own creation, especially one that is crafted in gold!

The illustrations were translated into a range of items, including key point-of-purchase visuals, packaging box graphics, website assets, and extended to marketing gifts such as cushions, red envelopes, faichuns, tote bags, coasters, and more.

An early design and story concept for the project, initially based around the theme of "four season", overcoming the cold and harsh winter, and stepping into the coming lively seasons.

Which later developed into the final theme about fruitfulness, rewardingness and good harvesting.

Also an early discarded "storyboard" for the product showcase video for the project.