TSL 12 Treasures Campaign
illustration
Illustration for brand campaign for Tse Sui Luen Jewellery. Revamping one of the company's signature line - 12 Treasures - after 6 years, which designs are based on the 12 chinese zodiac animals.
Taiwanese star Darren Wong Talu was appointed as the brand ambassador for the campaign, and a new sets of animals was to be created to work along with the campaigns photoshoot KVs and videos.
Taiwanese star Darren Wong Talu was appointed as the brand ambassador for the campaign, and a new sets of animals was to be created to work along with the campaigns photoshoot KVs and videos.
A set of product driven KVs are also created to go with the campaign as the second phase of the campaign.
The campaign was displayed across different platforms (lightboxes and tunnel graphics) in Hong Kong's MTR's stations, as well as their own shops.
The campaign was displayed across different platforms (lightboxes and tunnel graphics) in Hong Kong's MTR's stations, as well as their own shops.
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